Henson Media Co. delivers full-service marketing strategy built exclusively for colleges and universities — at a fraction of the cost of an in-house team.
Data-driven campaigns that reach prospective students where they are.
Awareness, lead gen, and enrollment campaigns across Meta and beyond.
Scroll-stopping content that tells your institution's story with purpose.
On-brand visual assets built to convert and communicate.
Strategy that connects the right message to the right prospective student.
Executive-level marketing guidance at $150/hour — no retainer required.
Henson Media Co. isn't a generalist agency learning higher ed on your dime. Our founder spent 7+ years inside a major university marketing department — building the team, running the campaigns, and delivering the results. Here's what that looks like in practice.
Winner — Judges' Choice: Special Event Marketing (Non-Profit)
Winner — Special Event Marketing (Non-Profit)
Winner — Interactive Multimedia & Video
Finalist — Special Event Marketing
Best Media Plan
Victor built and led the full in-house marketing operation at the Marilyn Davies College of Business at the University of Houston–Downtown — assembling a team of specialists across design, video, photography, social media, SEO/SEM, and paid media from the ground up.
He brings executive-level strategy, a track record of enrollment growth, and the operational knowledge of what it actually takes to market a college effectively — because he's done it from the inside.
Built a full in-house marketing department from scratch — design, video, photography, social, SEO/SEM, and paid media all under one roof.
Managed $100K–$250K annual marketing budgets with a focus on ROI, spend optimization, and multi-channel media planning.
Produced 1,000+ digital and multimedia assets annually — including a full podcast series, video campaigns, and paid creative — across institutional priorities.
We believe the success of our clients starts with a supported, inspired, and cared-for team. Every voice matters, and every win is shared.
We deliver strategic content that tells stories, drives results, and makes an impact. Good enough isn't good enough.
From intern to founder, we trust our team to take ownership of their work, make smart decisions, and speak up with bold ideas.
We celebrate teamwork, open communication, and transparent feedback — internally and with clients.
We value diversity in every form — background, thought, culture, and experience — and create spaces where everyone can show up fully.
We're obsessed with learning, staying ahead, and pushing ourselves beyond comfort zones — without arrogance.
Two revenue models: ongoing retainer partnerships for colleges and departments that want consistent results, and project-based engagements for targeted needs.
Ideal for institutions that need expert guidance without committing to a full retainer. Perfect for internal marketing teams looking for a strategic sounding board or an outside perspective before launching a major campaign.
Henson Media Co. is built on transparency. We give people a real, behind-the-scenes look at what it's actually like to build a modern marketing agency — the wins, the struggles, the late-night ideas, and the "aha" moments. We create content that brings people along for the journey, shows how we treat our team, and demonstrates how we build our brand and make decisions.
Team brainstorms, client strategy calls, and the messy middle where creativity happens — documented and shared.
Long-form content turned into fast, scroll-stopping TikToks and Reels that keep the brand in the conversation — and monetized.
Transparency isn't just a value — it's a strategy. Showing how we operate attracts great talent and great clients naturally.
Whether it's a small business, nonprofit, or campus — we treat each project like it has the power to change lives.
Let's talk about what Henson Media Co. can build for your institution.